.png)
When it comes to energy retail, partners are the gateway to vast new audiences and revenue opportunities. Whether it’s tapping into a popular comparison website, teaming up with brokers and consultants, or launching a branded partnership with local communities—the more channels you connect with, the faster you grow. Yet for many energy retailers, scaling partner networks feels like wrangling a hundred different puzzle pieces: each partner has its own integration requirements, each channel needs unique data formatting, and each new opportunity means more time spent on manual processes.
That’s where 42’s Energy Plan Information Management (EPIM) steps in. 42 centralises your entire catalogue of energy plans, rates, and promotions in one place—then seamlessly feeds that info to every partner you want to work with. The result? No more wrestling with endless spreadsheets or accidentally publishing outdated plan info. Instead, you unlock frictionless expansions into new channels, all while maintaining total data accuracy and compliance. Let’s explore how 42’s EPIM helps you quickly scale partner relationships.
Aggregators and comparison sites are often the first stop for energy consumers hunting for deals. Being front-and-centre on these platforms can drastically increase brand visibility and customer sign-ups. Yet many retailers don't have the capacity due to the complexity of maintaining up-to-date plan details across multiple aggregator websites.
With 42, it’s simple. We bring all your plans from CDR, and you can add (or update) your plan details once—including rates, discounts, feed-in tariffs, and terms of service—and 42 automatically syncs those changes wherever your plans appear. Our AI-driven system ensures each comparison site gets the correct, compliant details in the proper format, eliminating guesswork and manual data re-entry. Whether a competitor slashes prices or a new regulation calls for an urgent tweak, you can roll out changes across all comparison platforms in minutes. The net effect? Maximum exposure, zero extra hassle.
Beyond comparison sites, brokers and independent sales consultants can be powerful advocates—if they have seamless access to your plan info. Many are locked into CRM tools or specialised quoting software; hooking into those systems can be an IT nightmare.
42 flips the script by providing a simple, flexible set of APIs that integrate directly with the most common CRMs (Salesforce, HubSpot, Microsoft Dynamics, you name it). As a result, your broker partners see your latest plans inside their workflow, complete with automated updates if you tweak prices or launch a new promotion. You maintain a single source of truth, and your partners always get accurate details—no more emailing PDFs back and forth. Plus, our built-in compliance checks protect everyone from miscommunication or outdated info. It’s a win-win: you expand your distribution footprint, and your brokers enjoy a frictionless experience that boosts their own conversion rates.
Let’s say you spot a new channel partner—maybe a smart home app, an affiliate site, or a local community organisation that wants to offer “exclusive” energy deals to its members. Traditionally, you’d need an entire dev project to integrate your plan data into their website or mobile app. Not anymore.
With 42, you get ready-made templates that help new partners onboard swiftly:
From day one, partners have everything they need to onboard your plan info. Meanwhile, you remain in total control. If you add a new plan, rename an existing one, or adjust pricing, it updates everywhere automatically. This makes it feasible to partner with just about any community, group, or local business—since even those without big IT budgets can easily adopt the 42 templates. Essentially, any organisation can become a channel partner, broadening your market reach beyond the usual suspects.
One of the standout features of 42’s EPIM is its AI integration that helps match consumers to the best plan for their specific needs. Imagine a comparison website or broker tool that automatically suggests the optimal plan based on usage patterns, location, or even solar installation potential—right inside the partner’s interface.
By baking AI-powered recommendations directly into your partner ecosystem, you help them sell smarter—leading to happier customers and more robust partner relationships.
So why does EPIM matter so much for growth? Simple: the easier you make it for new channels to carry your plans, the more channels will join. And with 42’s centralisation, you do it all in one go. You’re not just handing off a CSV file and hoping for the best; you’re providing an end-to-end solution that keeps plan data current, compliant, and user-friendly.
If you’re serious about growing your energy retail business, you can’t rely on a handful of channels or outdated manual processes. You need a robust, future-proof approach that keeps your plan data consistent, accurate, and ready to publish at a moment’s notice. 42’s EPIM is built to make that happen.
In other words, 42 gives you the technology, transparency, and trust to confidently expand your partner network—and tap into fresh audiences you might never have reached otherwise.
Don’t let your growth stall because you’re stuck in data-upkeep mode. Embrace the power of EPIM with 42 and watch your partner channels multiply, your compliance woes shrink, and your bottom line soar. Get in touch to see how 42 can help you onboard your next big channel partner (or 10) with minimal fuss. It’s time to transform the way you share and sell energy plans—starting right now.
